Bringing indoor comfort to outdoor
living
Turning a patio or yard into a haven for relaxing and entertaining
is an idea more consumers are embracing, fueling strong demand for
patio furniture, grills, landscape lighting and garden decor. This
spring's outdoor living merchandise even has some surprising new additions--traditional
indoor decor items such as rugs, lamps and room dividers.
"Outdoor living isn't just a patio anymore, it's an outdoor
room. Under that kind of backdrop, anything and everything can be
viewed as outdoor," said Jim Robisch, senior partner of The
Farnsworth Group, a home improvement industry research and consulting
firm.
Home improvement shows such as "Trading Spaces" and "Landscapers'
Challenge" helped move interior design techniques outdoors,
where consumers are now creating year-round outdoor living spaces
just as comfy as those they've created on the interior. Unity Marketing
estimated the size of the outdoor living products market at $12.8
billion in 2004, with a strong trend of sales growth predicted for
several years to come.
Patio furniture continues to be the cornerstone outdoor living
accessory, with sets sold by mass retailers trending increasingly
upscale in design. Many of these sets now resemble an indoor living
room but with an umbrella, such as the $599.96 Adagio collection
from Target that includes a cushioned loveseat, two cushioned armchairs
and coffee table. Optional coordinating add-ons include an accent
table, serving cart, outdoor rug, wooden gazebo and outdoor lamps.
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